The Center for the Female Athlete: Brand
Derwent is an art material company owned by ACCO Brands. They sell industry-leading art products for professionals across many disciplines. Derwent asked us to help them launch a new colored pencil line targeting younger, new artists – an audience they’d never directly targeted before. It was important for us to execute an interesting project for a successful launch and make it clear that although these pencils were made for beginner artists, they were a very high-quality product. So, the Chromaflow influencer kits were born.
What We Did
Illustration, Print, Digital, Social, Design, Production, Strategy, Branding, Messaging, Concepting, Video, Writing, Animation
AAF Dayton Gold Addy