Since 1964 Community Blood Center has provided life-saving blood units to the Dayton region. But after expanding nationally and internationally, they've helped thousands of hospitals and facilities around the world. In 1986, Community Blood Center launched the Dayton Regional Tissue Bank, later renamed Community Tissue Services, to help patients in need of life-saving or life-enhancing tissue grafts. After decades of success and growth, it was time to rebrand under one name and one purpose. We were honored to help them in this charge - and brought the brand to life with a beautiful story about the promise that life can bring. Our goal was to construct their story in an authentic way, evoking emotion from all stakeholders, sharing what the brand means to people and showing who the brand exists to serve: people. We present: Solvita. From one, to many.
What We Did
Strategy, Messaging, Video, Writing, Animation, Branding