Grandma’s Gardens Brand Refresh
American Advertising Awards – AAF-Dayton Show
AAF Dayton
American Advertising Awards – AAF-Dayton Show
The AAF-Dayton American Advertising Awards, locally known as The Hermes, is a Dayton Creative Advertising Awards event. The show is usually in-person, but was virtual in 2022. We were tasked with designing a show that was exciting and engaging even while virtual without a host or guests together in person. After brainstorming concepts, we decided to focus on the new AAF-Dayton color palette, incorporating bold graphic elements and textures with a voice over announcer.
Year
2022
What We Did
Design, Concepting, Animation, Illustration
During in-person years, everyone is eager to spend the night celebrating together and discussing the year’s successes…so this challenged us to create something that brought that same level of excitement and energy to people at home. It was a challenging, but rewarding task to navigate this new approach to an event so important to the creative community.
After the show
To recap the show and the category winners, we created a post-show results book for the viewers. The results book displayed the gold, silver and bronze winners and remaining entries from each category. Each project listed included the team credits and an image of the work. The book also included the judge’s bios, judge’s awards, the Mosaic award and Best of Show.
RECOGNITION
AAF Dayton Gold Addy
More Great Work
Boom Crate