Be Ready By 5

Be Ready By 5 is a community-driven initiative in Montgomery County, Ohio, created to ensure that all children, from birth to age five, have the foundational skills they need to thrive in kindergarten and beyond. This collaborative effort involves 17 partner organizations dedicated to providing resources and support to families, helping them navigate their child's early developmental milestones in areas like health, wellness, learning, and more. Our role in this project was to develop an identity for Be Ready By 5 that would resonate with parents and caregivers, simplify access to incredible list of available resources, and create a brand that was both welcoming and impactful. The challenge was to create a comprehensive and engaging platform that families could rely on for the support they needed, without feeling overwhelmed!

Year

2024-2025

What We Did

Print, Web Design, Social, Design, Branding, Concepting, Content, Collateral, Writing, Animation, Illustration

After over a year of collaboration with the partner organizations, we gained a deep understanding of the resources available to families and the challenges they face in navigating those resources. From research to meetings and brainstorm sessions, our team worked hand-in-hand with community members to ensure the final brand and website would meet the diverse needs of our audience. We began with a clean and modern logo, designed to evoke a sense of trust and reliability while standing out in the community.

Custom illustrations were created to support the playful yet educational tone of the initiative, reinforcing the idea that learning begins on day one and that every step of a child’s journey is valuable.

We also designed a fully responsive website that includes an eligibility screener, allowing families to easily discover programs tailored to their needs. The website acts as a user-friendly guide to the multitude of services available, ensuring that parents have access to the right resources at the right time.

Beyond the digital elements, we held various focus groups with families in our community who will be interacting with the brand to gather invaluable feedback. Their insights were instrumental in informing our communication strategy, copywriting, website, and brand development. We developed a cohesive communication strategy that raises awareness and educates the community about Be Ready By 5’s mission. Marketing materials, including print collateral, social media templates, and campaign assets, were designed to reinforce the brand and ensure consistent messaging across all partner organizations.

Be Ready By 5 formally launched at the Kindergarten Readiness Summit, hosted by Preschool Promise, in front of a stage of over 600 attendees. We’re beyond excited to see this initiative make an incredible impact in our community, helping more families access the support they need to prepare their children for lifelong success.

The Be Ready By 5 initiative has already been met with enthusiasm, and the formal launch will further amplify the important work being done. The visual identity and website are making it easier for families to access essential support and navigate the complex landscape of early childhood development services. The collaborative effort of all involved has ensured that the Be Ready By 5 brand speaks to parents in a way that is both informative and inspiring, helping them feel confident as they take the first steps toward preparing their child for a bright future!

We are proud to have played a part in launching this important initiative and are excited to see how it continues to grow, making a lasting difference for families and children in Montgomery County!