Grandma’s Gardens Brand Refresh
It’s a tough conversation. So many young kids today are struggling with how to cope, how to handle daily stresses, how to rectify things that have happened to them in the past. Now, more than ever we need to get our kids the assistance and support they really need. Dayton Children’s Hospital came to us and asked us to create a film that would resonate with individuals who could help the kids in our community. Enter. Mia.
What We Did
Design, Concepting, Messaging, Video, Writing
The Women’s Board of Dayton Children’s was able to raise nearly $1 Million Dollars at this event. And the MIA video set the tone for giving to the regions most at-risk children.
In a room of more than 600 people – there was complete silence when Mia’s story was shared.
After Mia’s story was shared, one person was so moved, that it generated a surprise $30 Million dollar donation from someone who was very touched by the film.
Mia is helping shed light on this incredibly important topic, showing us how easy it is to miss, how imperative it is to pay attention, and how deeply people need to connect.
In July, 2019 Dayton Children’s was able to open an in-patient unit to help serve this population of at-risk kids in our community with the services they desperately need. Find out more about this incredible unit here:
Stay tuned for an additional film we produced to help shed light on this important topic.
AAF Dayton Gold Addy
AAF District Silver Addy