Derwent: Chromaflow Launch & Influencer Kit
Dolly Parton? Reading? Helping Kids? Saying we are thrilled to have someone as famous and altruistic as Dolly Parton in our list of partners is an understatement. Dolly Parton’s Imagination Library of Ohio prepares Ohio’s youngest learners for lifelong success with a strong literacy foundation. The organization mails kids ages 0-5, one free, age-appropriate book each month until their 5th birthday. All kids in Ohio are eligible for this free program. We were tasked with helping increase the number of enrolled children through a statewide campaign literacy campaign that included print, digital and social materials. We created illustrations, designed a custom mailing campaign and brought the campaign to life through animation. We will always love working with this team and are so proud of the work we created.
What We Did
Design, Strategy, Branding, Messaging, Video, Writing, Animation, Illustration, Print, Digital, Social, Photography
Are currently enrolled in Dolly Parton’s Imagination Library of Ohio.
Of kids between birth and age 5 are signed up and receiving a free monthly book from Dolly Parton’s Imagination Library!
Children between 0-5 who are read to and read often, have higher rates of literacy than those who don’t.
AAF Dayton Gold Addy