Pure Healthcare: Brand
The Center for the Female Athlete at Dayton Children’s is a program that serves female athletes from ages 12-22. It is a comprehensive program to better diagnose, treat, manage and prevent injuries, but even more so to treat and help the challenges unique to the female athlete including nutritional deficiencies and behavioral and mental health concerns that lead to negative impacts on their sports performance and recovery. The first program of its kind in this region, it became a leader in similar programs launching across the country.
What We Did
Design, Strategy, Branding, Messaging, Video, Writing, Animation, Illustration, Print, Digital, Social, Photography
Within the first few months, Dayton Children’s engaged dozens of female athletes who enrolled in the program. Seeing success in injury prevention, mental health support, and nutritional guidance, the program gained traction as the place for young female athletes to go for support.
The Center for the Female Athlete has now gained national attention, and the professionals in the program now can provide a foundation of knowledge for other programs across the country.
Young female athletes face unique challenges and with an on going commitment to serving this unique population, Dayton Children’s proves that each young athlete has the power to be whatever they want to be.
AAF Dayton Gold Addy
AAF Dayton Bronze Addy
AAF Dayton Mosaic Award