Pure Healthcare: Brand
Mental health is the crisis of our generation, and Dayton Children’s Hospital is on the frontlines, racing to meet the overwhelming demand for support. Every two years, Dayton Children’s holds a fundraising event, ChaCha, that focuses on raising money for something of great importance for the kids in our community. In 2024, the focus was on funding for mental health initiatives and support for a brand new mental health building at Dayton Children's. Our role was to create a compelling film that would inspire potential donors to take action. Through this film, we aimed to shift perspective, encouraging viewers to think differently and consider the deeper impact their support could have on the well-being of children in our community.
Year
2024
What We Did
Concepting, Messaging, Video, Writing
Premiering at the Dayton Arcade, this large event brought together advocates from all over the region who wanted to raise funds to help the children in our community.
The Dayton Community donated more than $1,300,000 in support of mental health at Dayton Children’s.
Dayton Children’s is a world-class organization dedicated to the relentless pursuit of optimal health for every child within their reach.