IS4S Salute to Veterans Bowl

IS4S, a national leader in engineering and systems integration, partnered with us to create a national commercial campaign celebrating their new role as the title sponsor of the IS4S Salute to Veterans Bowl (formerly the Camellia Bowl). Debuting during the inaugural ESPN-broadcast game, the commercials showcased IS4S’s deep commitment to veterans and innovation, sharing a powerful message with audiences across the country.

Year

2024

What We Did

Writing, Animation, Social, Concepting, Messaging, Video

IS4S wanted to honor veterans while showcasing their advanced capabilities through a campaign that resonated with Montgomery, Alabama’s strong military ties. We created three distinct commercials along with animated graphics, emphasizing IS4S’s mission and values.

To bring this campaign to life, we spent a week capturing IS4S’s striking work, filming at multiple locations in Alabama and their Dayton office. From flame throwers to cutting-edge technology, we got an up-close look at their remarkable capabilities. Alongside their welcoming team of engineers and veterans, we captured moments that truly embody IS4S’s mission and values.

The commercials aired during the nationally televised IS4S Salute to Veterans Bowl on ESPN while the inaugural game took place at the historic Cramton Bowl in downtown Montgomery. The campaign celebrated veterans and highlighted IS4S’s expertise, delivering a heartfelt tribute to service and innovation that left a lasting national impact.

Working with the IS4S crew was nothing short of amazing! Their hospitality made the experience unforgettable — plus, getting a front-row seat to all their incredible work was a blast (literally, with those flame throwers). Check out the behind-the-scenes video to see the fun, the teamwork, and a few of our favorite moments from this awesome project. We’re grateful for the opportunity IS4S gave us and couldn’t have asked for a better partner!