American Airlines: Brystal’s Story
Kettering Health has been a fantastic partner of ours for over a decade. In 2022, they became the official healthcare partner of the Cincinnati Bengals. A big focus of promoting the partnership is to encourage the community to get screened for cancer. As part of the NFL initiative Crucial Catch, both the Bengals and Kettering Health organizations are committed to providing their fans with the information they need to get screened for cancer. When Kettering Health approached us about partnering on this campaign, we dove in immediately. And, during concepting, we were lucky enough to land Coach Zac Taylor as our spokesperson and partner on the project.
What We Did
Strategy, Messaging, Video, Writing, Photography, Concepting