
Ohio’s Hospice: The Power of Together
As a fourth-generation, family-owned company with over a century of expertise, MECO has built a legacy of precision and quality in wire technology, serving industries across the globe. Our mission was to create an updated identity that not only set MECO apart from competitors but also reinforced their authority in the market. The rebrand resulted in a cohesive and impactful visual presence that elevates their brand as a whole.
Year
2024
What We Did
Illustration, Web Design, Photography, Design, Branding, Concepting, Collateral
For the first stage of MECO’s transformation, we introduced a bold new logo system, refined typography, and a distinctive color palette. We also created new brand elements that highlight their Ohio roots and industry expertise. MECO’s team jokingly described their old logo as ‘Star Wars-inspired,’ fitting for its era, but these fresh new elements now bring a modern, unified look that resonates with a younger audience, honors their longstanding commitment to craftsmanship, and makes them a stand out brand in the market.
To better showcase MECO’s products, we created custom wire 3D models that highlight the precision and quality of their products, offering clients a clear and engaging view of MECO’s unique offerings.
We also redesigned MECO’s website to provide a seamless, modern experience that showcases their extensive product offerings and commitment to quality. To add a personal touch, we conducted a custom photoshoot of MECO’s team, capturing the faces behind the products and highlighting the collaborative spirit that defines MECO.
To bring MECO’s new identity full circle, we gave their headquarters a modern facelift with custom-designed exterior graphics and signage. Located in Middletown, Ohio, MECO’s building now proudly displays the new brand identity, creating a striking first impression. We’re grateful to MECO for trusting our team to go all in creatively, allowing us to bring a new brand vision to life. We’re excited to see how MECO’s legacy continues to grow with this bold new look, paving the way for future success!