PSA Airlines: Pilot Campaign

Working with PSA Airlines for the past 8 years, we've learned a lot about this incredible team of more than 5,000 employees. Having helped them hire thousands of pilots over the years, we have a good understanding of who they're looking to attract. So when PSA asked us to refresh their brand to further attract the right type of pilot, we dove right in.

Year

2022-2023

What We Did

Writing, Animation, Print, Digital, Photography, Strategy, Messaging, Video

PSA needed to stand out to prospective Pilots and the best way to show the meaningful work you can do, is to show them PSA is the absolute best place for pilots. We developed a new stamp that could accompany all design materials and provide a visual reinforcement that PSA is the best.

This campaign also introduced a new compensation package that was top in the industry. We used video storytelling, photography, print collateral, mailing campaigns, digital advertising and multi-state outdoor placements to get the word out about why PSA is the absolute best place for pilots.

We always have fun interacting with the teams at PSA. We spent multiple days filming stories with Pilots about why they chose to join PSA and capturing beautiful photos that represent their personalities, culture, diversity and purpose.

The updated visual direction our team designed for PSA conveyed elegance, class and elevation. With this new look we created additional materials including direct mail postcards, national newspaper advertisements, social media templates and content, and other materials to represent the culture and benefits that PSA offers.

RECOGNITION

AAF Dayton Gold Addy

Behind the Scenes

We had the pleasure of working with talented and passionate Pilots, capturing them in their element and on the ground. These shoots take a village and we’re always excited when multiple team members are able to join in on the fun!